About OX

"Built by hospitality professionals who've worked behind the scenes at the world's most celebrated destinations."

Our Story

Founded in Dubai with a global presence, OX Hospitality is a boutique consultancy built by professionals who've worked with some of the world's most recognized hospitality brands. We bring a hand-picked network of chefs, operators, designers and investors to create destinations that perform commercially and resonate emotionally.

OX began with a simple observation from inside the industry: the best openings happen when strategy, cuisine and wellbeing are designed together, not handed between departments. So we built a consultancy around exactly that — three complementary disciplines under one roof, backed by a hand-picked network of chefs, operators, designers and investors.

Anastasiia Oks

Anastasiia Oks

The Architect of Experience & Strategy

Over 18 years of experience in international hotel brands in the luxury segment. Pre-opening and operational management in such industry flagships as One & Only One Za'abeel, Aldar Estates, Kempinski,Hyatt, Intercontinental.

Paulina Mercader

Paulina Mercader

The Wellness and Longevity Alchemist

A global leader in longevity and wellbeing, Paulina Mercader has shaped wellness destinations for Jumeirah Group, SHA Wellness Clinic, Clinique La Prairie, The Longevity Suite. Her approach empowers brands to create meaningful experiences that enhance people's sense of vitality and energy.

Chef Stephan Calvet

Chef Stephan Calvet

The Culinary Visionary

A culinary leader with over two decades of experience in the world's most prestigious hospitality brands, including Kerzner International (One&Only One Za'abeel and SIRO One Za'abeel), Shangri-La, Four Seasons, and St. Regis.

OX Hospitality is a boutique consultancy and connector redefining the future of hospitality, F&B, and wellness. We help brands and creators reconnect with the world — through operational excellence, authentic experiences, and meaningful global partnerships.

Our strength lies in bridging business, creativity, and influence, uniting a network of Michelin-starred chefs, wellness innovators, investors, and design leaders under one philosophy: hospitality with heart.

Anastasiia Oks

The Architect of Experience & Strategy

Over 18 years of experience in international hotel brands in the luxury segment. Pre-opening and operational management in such industry flagships as One & Only One Za'abeel, Aldar Estates, Kempinski, Grand Hyatt, Intercontinental. Participated in the launch and rebranding of properties in the UAE, Russia, the Caribbean, Europe, Asia and the USA.

Graduated from Institut Paul Bocuse in France — one of the world's leading schools for hospitality leadership — she is known for calm precision and emotionally intelligent leadership: turning consistency into culture, and excellence into emotion. "Hospitality is the art of making excellence feel effortless."

Paulina Mercader

The Wellness and Longevity Alchemist

A global leader in longevity and wellbeing, Paulina has shaped wellness destinations for Jumeirah Group, SHA Wellness Clinic, Clinique La Prairie and The Longevity Suite. Her work treats wellbeing not as an amenity but as a commercial strategy — experiences that measurably expand guests' energy, awareness and time.

Paulina holds executive education credentials from Stanford University School of Medicine and is a certified PMP. At OX, she leads the Wellness & Longevity Division, helping brands turn wellbeing into culture and lasting impact. "Wellness is not a luxury — it's the new rhythm of living."

Chef Stephan Calvet

The Culinary Visionary

A culinary leader with over two decades of experience in the world's most prestigious hospitality brands, including Kerzner International (One&Only One Za'abeel and SIRO One Za'abeel), Shangri-La, Four Seasons, and St. Regis. Renowned for his refined approach and creative excellence, he has curated exceptional dining experiences across Asia and the Middle East.

His expertise lies in luxury culinary concept creation, team leadership, and delivering world-class gastronomy at the highest standards of service. Stephan's philosophy: every dish should speak to memory, every experience should taste like emotion. "Cuisine is memory. The best experiences taste like emotion."

O
↔
X

Our Values

Excellence

From concept to launch, we hold every detail to the same standard as world-class quality benchmarks such as LQA and Forbes. Our team members have personally delivered projects that set new benchmarks in guest experience, and we bring that same rigor to every OX engagement.

Emotion

The experiences people book again and tell others about are the ones that made them feel something. We design for that deliberately: in service rituals, in space, in the smallest scripted and unscripted moments.

Innovation

We keep one foot in what's next longevity science, experiential dining, new ownership and membership models and bring it to our clients before it becomes standard.

Authenticity

No template concepts. Every project starts from the client's story, site and market and ends up looking like no one else's.

Ready to Work With Us?

Let's create something extraordinary together.

Let's Collaborate